The Top 5 DEI Mistakes Companies Make And How To Correct Them

Brave Souls® newsletter with Katica Roy
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  • Inclusion: bringing others along on the journey.



Avoid These 5 Gender Equity Mistakes

1. Shaming people into gender equity

2. Assuming gender equity is a zero-sum game

3. Not taking an intersectional approach to equity

4. Asking women to be the torchbearers of equity

5. Chasing symptoms, not treating the disease

TL;DR: to make progress toward gender equity →

  • DO appeal to positive emotions, DON’T shame people into equity
  • DO recognize gender equity as a win-win, DON’T treat it like a zero-sum
  • DO take an intersectional approach, DON’T ignore overlapping identities
  • DO use your position of power for good, DON’T ask women to fix inequity
  • DO treat the disease, DON’T chase symptoms



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Katica Roy

Katica Roy


CEO of Pipeline Equity | Gender Economist | Award-Winning Leader | On a mission to achieve gender equity, once and for all.